
Williams Mining
- Led the design and development of a modern, responsive website utilising custom HTML on a WordPress platform.
- Developed and led end-to-end social media strategy, successfully growing brand presence to 4,000+ followers across platforms, driving significant recruitment engagement, and cultivating an active newsletter subscriber base.
- Engineered an innovative interactive salary calculator leveraging AI integration through Zapier, automating data analysis and generating personalised reports, resulting in streamlined user experience and enhanced decision-making capabilities for customers.
- Executed comprehensive SEO strategy resulting in top 10 Google rankings for 9 high-value keywords, achieving 65% increase in organic traffic and consistently improving search visibility across multiple competitive terms.

Beagle Talent
- Conceptualised and executed the end-to-end development of a comprehensive website, incorporating elements such as sales landing pages, a content-rich blog, and conversion-optimised sales magnets.
- Implemented an innovative email marketing strategy to bolster business development initiatives.
- Conceived and crafted engaging content for diverse channels, including social media, blogs, email marketing campaigns, and sales collateral.

Simply Conveyancing
- Collaborated with the sales and recruitment teams, employing strategic website design, creative content development, and effective event management to increase traffic and engagement in their respective departments.

Pretium Resourcing
- Led the design of a recruitment-centric website, formulated marketing strategies, developed engaging content, and managed all social media initiatives.

PRS Jobs
- Formulated a comprehensive marketing strategy for the entire business, leveraging email marketing, social media platforms, event coordination, and tender submissions.
- Played a pivotal role in the deployment of technology systems across various business areas, including Salesforce and LinkedIn Recruiter, to ensure optimal performance and delivery.
- Spearheaded new business development and account management for temporary contractors, managing over 80 engineers.
- Maintained high-volume daily outreach to over 80 new contacts, scheduling appointments and securing new business opportunities.