The perception of Artificial Intelligence

In a recent blog post titled “AI has a marketing problem: People don’t like hearing about it” from Business Insider addresses the common misconception around Artificial Intelligence (AI) and its role in marketing. The article implies that there’s resentment among people when it comes to AI, not because of AI itself but the way it’s being presented to the public. It indicates that the challenge lies not in the technology but in the positioning and the marketing of AI.

The perception of Artificial Intelligence (AI) in marketing and recruitment is evolving rapidly. While there has been some skepticism in the past, recent data shows a growing acceptance and appreciation for AI’s role in these fields. According to a 2023 survey by Salesforce, 81% of marketing leaders believe AI will play a significant role in their strategies within the next three years. This shift in perception is crucial for both lead generation and candidate attraction.

Relevance for Recruitment Marketing and Lead Generation:

1. Transparent Communication: Transparency in AI usage is becoming increasingly important. A recent study by IBM found that 67% of job seekers are more likely to trust a company that is open about its use of AI in the hiring process. For lead generation, 73% of marketers reported improved transparency and trust with customers when using AI-powered personalisation.
2. User-friendly Experience: AI is enhancing the user experience for both candidates and potential leads. In recruitment, 58% of job seekers reported a positive experience with AI-powered chatbots during the application process, according to a LinkedIn report. For lead generation, AI-powered tools have shown to increase conversion rates by up to 30% through personalised content recommendations.
3. Employer Branding: Companies leveraging AI in recruitment are seeing positive impacts on their employer brand. 62% of candidates view companies using AI in recruitment as innovative and forward-thinking, as reported by Gartner. Similarly, 71% of marketers believe AI-driven personalisation significantly improves brand perception among leads.
4. Effective Training: Internal stakeholders need comprehensive training on AI tools. Companies that provide AI training to their recruitment teams see a 40% increase in the quality of hires, according to a Deloitte study. In marketing, teams with AI-trained members generate 58% more qualified leads.
5. Competitive Advantage: AI is providing a significant edge in both recruitment and lead generation. Recruitment agencies using AI report a 20% reduction in time-to-hire and a 35% increase in candidate quality, as per SHRM research. For lead generation, businesses using AI-powered tools see a 59% higher close rate for sales.
6. Personalisation at Scale: AI enables unprecedented levels of personalisation. In recruitment, 76% of candidates are more likely to apply to a job when they receive personalised communication, according to a Glassdoor survey. For lead generation, AI-driven personalisation has shown to increase engagement rates by up to 250%.
7. Predictive Analytics: AI’s predictive capabilities are transforming strategies. 68% of recruiters report that AI helps them identify candidates who are more likely to succeed in a role, as found in a HireVue study. In marketing, AI-powered predictive analytics have increased lead conversion rates by up to 30%.

By effectively communicating these benefits and enhancements, companies can leverage AI to significantly improve their recruitment marketing and lead generation efforts, while also addressing any lingering concerns about AI usage.