21Aug

In a blog post titled “Do People Report Your Emails as Spam? Here are 6 Mistakes” by Sujan Patel published on Entrepreneur.com, delves into the common pitfalls that result in emails being marked as spam. The author explains how these mistakes can hurt email marketing campaigns, causing email read rate to drop, blasting the sender’s reputation, and diminishing the overall impact of the campaign.

Here are key tips for effective email marketing for recruitment agencies, incorporating SEO best practices and focusing on lead generation and candidate attraction:

Nurture your own email list organically by building a list of potential candidates who have shown genuine interest in your agency, rather than purchasing email lists. This reduces the chances of being marked as spam and improves engagement. For SEO, include a prominent email signup form on your website with a compelling call-to-action. Notably, 75% of professionals are passive job seekers, highlighting the importance of maintaining an engaged email list.

Make unsubscribing easy by always including a clear unsubscribe link in your emails. This helps maintain a clean, engaged list and reduces spam complaints. From an SEO perspective, having a low spam complaint rate can positively impact your domain reputation.

Craft honest, compelling subject lines that accurately reflect the email content. Avoid misleading clickbait, as this can lead to spam reports. For SEO, consider including targeted keywords in your subject lines when appropriate. Research shows that on average, top-performing emails contain 43.85 characters in the subject line.

Strategically plan email frequency to avoid overwhelming candidates with too many emails. Coordinate the timing of your email campaigns and direct messages for maximum impact. This helps maintain engagement and reduces unsubscribes. Studies indicate that lower email frequency correlates with higher click-through rates, with 3.44% for one newsletter per week compared to 2.75% for two newsletters.

Segment your audience by personalising your emails based on factors like job preferences, experience level, or industry. This improves relevance and engagement. From an SEO standpoint, segmentation can lead to more targeted content that aligns with specific search intents. Using personalisation in email body can lead to a 28.57% increase in click-throughs.

Provide valuable, exclusive content by offering exclusive insights, job opportunities, or industry trends in your emails to incentivise subscriptions and engagement. This can also boost your SEO efforts by encouraging subscribers to visit your website for more in-depth content.

Validate your email list regularly to keep your email list healthy by removing invalid addresses. This improves deliverability and protects your sender reputation, which indirectly benefits your SEO efforts.

Optimise for mobile devices by ensuring your emails are mobile-friendly, as many candidates will read them on smartphones. This aligns with Google’s mobile-first indexing approach for SEO. Responsive email design can increase mobile click rates by up to 15%.

Use A/B testing to test different elements of your emails, such as subject lines, content, and calls-to-action, to optimise performance. This data-driven approach can inform your broader digital marketing strategy, including SEO.

Monitor and respond to replies by paying attention to candidate responses and engaging in meaningful conversations. This not only improves relationships but also signals to email providers that your messages are valued, potentially boosting deliverability.

By implementing these strategies, recruitment agencies can enhance their email marketing effectiveness, attract more qualified candidates, and support their overall digital marketing and SEO efforts. Remember to consistently analyse your results and refine your approach for continuous improvement

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